Large language models like ChatGPT are great for general purposes in daily life, but we believe AI models need to be specialized in areas where precision is critical, such as advertising. That is why we at AdCreative.ai are excited to announce the launch of AdLLM Spark—the world's first large language model for advertising. We aim for AdLLM Spark to disrupt the industry and change the game in how high-impact ad texts are created, driving engagement and customer conversion.
Starting July 15th, all AdCreative.ai users will be upgraded for free, regardless of their subscription plan.
To make it simple, let’s begin by breaking down what an LLM (large language model) is.
1. What is a Large Language Model?
A large language model (LLM) is a type of artificial intelligence that uses machine learning techniques to understand and generate human language. These models are trained on vast amounts of text data and can perform a wide range of language-related tasks. An example is ChatGPT, which is excellent at helping with everyday tasks.
2. What is AdLLM Spark and What Makes it Special?
AdLLM Spark is a large language model, just like ChatGPT by OpenAI or Gemini by Google, but it is trained with over 840 million high-converting ad texts. This vast amount of data enables AdLLM to generate conversion-focused ad texts that bring results. This makes AdLLM the world's first large language model for advertising. AdLLM uses Llama-3-70B as a base model and was trained for over 1,000 hours using NVIDIA H100 Tensor Core GPUs on our dataset of over 1.5 billion tokens of high-conversion-rate ad texts from all major platforms such as Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok.
So, on top of being trained on the largest cross-platform high-converting ads dataset on the planet, AdLLM was also built on a great foundational model with the advisory of the NVIDIA Inception team, which allows it to answer questions that require advanced logic and can understand and answer back in over 40 languages.
3. How AdLLM Spark Outperforms ChatGPT by 60%
AdLLM Spark stands out in the market because it is specifically fine-tuned for advertising. While models like ChatGPT or Gemini excel at daily tasks, they are not specialized in generating high-converting ad texts.
AdLLM Spark's unique training dataset is built from data sourced from eight major ad platforms: Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok. Our extensive database, comprising 840 million lines of instructions, ad copies, target audiences, and performance metrics, allows AdLLM to understand what works best for each platform without delivering a polarized result. This enables us to craft high-conversion ad texts tailored to your target audience.
In collaboration with the NVIDIA Inception team, after 1,000 hours of training using NVIDIA H100 graphic cards and Llama-3-70B as a base, AdLLM Spark was generating high-quality ad texts. To prove the value proposition, we tested AdLLM Spark using the Real World Ad Performance Benchmark (AdPerf-bench).
After being given 10,000 already published ad texts that were not in the training dataset and without their performance metrics, AdLLM predicted the performance of each given ad text with over 90% accuracy, which is 60% higher than ChatGPT and at least 70% higher than any other model on the market, such as Gemini from Google.
4. How to Test AdLLM Spark
AdLLM Spark will be exclusively available on the AdCreative.ai application and through Semrush.
- July 15th, 2024: All AdCreative.ai users will be upgraded to AdLLM Spark for free.
- July 30th, 2024: AdLLM Spark will be publicly available through our Public API, enabling seamless integrations with hundreds of products and workflows.
In conclusion
Spark is the first version of this brand-new AdLLM, since this is only the beginning of what’s to come, as we train more models with an even larger set of data we will continue to change the landscape in advertising. ‘
With this powerful new LLM model in your toolbox, you will spark unseen ad performances that are customized for you. Ads are only as effective as their ROI, and with this custom-designed LLM, we aim not only to maintain our position as the #1 most-used AI tool for advertising but also to demonstrate our continuing commitment to innovation.
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